The Team
Project Summary
A motion and pressure-sensitive egg that creates music, connected to a mobile interface that records sounds as colors.
For kids (and kids at heart!).
Scenario (see the video for more details)
- orient the egg in one of the 4 directions
- pressing the button triggers a note
- a visualization is displayed in the browser
Hardware
Tangible, Touchable Delight
Software
Visual Musical Art
Business Details
Demographic: (Parents of) 4-8 year olds looking for STEAM (Arts and Math) enrichment.
MSRP: $49 (allows promotion at $39)
Market Analysis:* Science-y appeal: Critical cortex development starts to happen around age 4, which is also when they first start to grasp concepts of tone, tempo, pitch, as well as use music to express their own feelings and ideas. (1) (2)
* Growing industry: 2013 sales for Youth Electronics channel up 32% from 2012. (3)
* Visual interface requires little to no reading skills for the younger end of the range.
* Music concepts and notation augments formal music education for older kids.
Sources:(1) http://www.theguardian.com/science/2012/oct/14/childhood-stimulation-key-brain-development(2) http://www.pbs.org/parents/childdevelopmenttracker/four/creativearts.html(3) http://www.toyassociation.org/TIA/Industry_Facts/salesdata/IndustryFacts/Sales_Data/Sales_Data.aspx#...
Moving Forward
Developing hardware is not an easy process. Luckily some of us already have the experience of bringing delightful products to market. There are several aspects of hardware engineering that needs to be addressed should we continue to crowd fund our project:
- Cost down the design.
- Develop a solid firmware, application and web stack
- Reach out to potential partners (manufacturing and investment)
- Issue RFQs to solid potential manufacturing partners
- Crowdfund with reasonable expectations and (lots of) margin for the unexpected
Team at Work (BeMyApp Factory Hackathon weekend)
Alternate Data Visualizations
Presentation
How the Egg Beat works!
Egg Beats: Mary Had a Little Lamb
Product and Interface Design
The egg-xecution
Web Links
hardboiledlabs.com
facebook.com/hardboiledlabstwitter.com/hardboiledlabs
Email us: hello@hardboiledlabs.com
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